Around three weeks ago I was
visiting my folks back home in Madrid and amongst other things I was catching
up on sleep, eating good food, reading more and trying to recuperate some
positive energy back into myself. All this was my solution after a stressful
month that I had experienced.
On Friday morning I decided to head
out for some shopping with my mum and we wanted to just spend some girly time
together. It was not the best day to be doing this, as it was cold and rainy.
Nevertheless, we decided to make the most of it. I had heard of a pop up store in town where
various designers were showing their collections and convinced her to take me
there.
This was my purely accidental
discovery for Green for Chic. I
entered their store, located at Federica
& Co. (Calle Hermosilla 26, Madrid) and simply felt pulled by the
holistic feel it gave me. The warm woods and recycled materials which had been
used to compliment the interiors added a fresh and natural feel to their eco
friendly cosmetics which were on display. I felt I was inside a beautiful
garden where I was breathing pure aromas that allured me to stay and try them
all day. I normally don’t blog about places or brands, and least of all about
stores. I did feel quite compelled to do it this time though, and the reason
being the philosophy these two ladies believed in.
Carole and Beatriz showcase various
natural cosmetic brands from around Europe and other parts of the world. They believe
that beauty products which traditionally belong in herbalist stores have now
arrived in an elegant glamorous world, where not only does one purchase a high
quality product but is assured that the lipstick or nail polish they acquire
has not been tested on animals, is not harming the planet and is free from
toxic chemicals that could otherwise harm you, the end user.
My entire weekend was driven by this
idea, on how we make such an effort to eat the right food, exercise, surround
ourselves around positive people and try to be good human beings. However, it
had not struck me so deeply on how using the right beauty products plays a
fundamental part of my internal and external self care regime too. As these lovely ladies said to me “Nature is
a luxury”. It is indeed and we are part of this nature, so therefore must
luxuriously take care of ourselves and pamper our face and body with only the
right products.
Effectively I was introduced to a larger world of what until now had been limited to The Body Shop and perhaps a few products I consumed from my chemist. Green for Chic adds an additional frill to your beauty experience because you actually get personalised assistance for your needs. I was not particularly looking to pick up anything specific as much as I was simply browsing the charming displays, awed almost entirely by their nail polish display. I am a big fan of nail colours and I was invited to try their infinitely delicious pantones. The warm attention these ladies gave me was a clear sign of how much they believed in their product. I usually fear how quickly nail colour chips off, though they assured me Uslu Airlines, a charming brand which names all its shades by airport or heliport codes wouldn’t disappoint me and as a bonus it was free from many of the injurious chemicals that cause harm to the nail and often encourage an unattractive yellow tint to the nail after removing the lacquer. I applied the colour the very same evening and it lasted me for a whole week, with a lovely shine included. I must say I was impressed with my Heliport JCO. Shellac and the likes could be forgotten for a while!
There was a myriad of products
available for men, women and even children. I was particularly excited by a
strategy they had adopted, which was to benchmark up and coming brands at their
store for a trial period. This is so fresh and encouraging, given the current
economic climate we live in.
I liked their commitment to nature,
their customers and above all their sound choice of brands. All the brands Green for Chic distributes are driven
by their own philosophy to benefit the environment and an example of this is Erborian - a Korean brand of cosmetics
that bases all its products on the Korean medical science pharmacopoeia. Their
products are made with ingredients such as ginseng, liquorice and ginger. The
star product in this case was the BB cream, which moisturizes and softens your
skin, giving it a velvety touch, a perfect pre foundation base. Green for Chic literally spoke of the
cream as if it was their baby. I had actually seen the cream at other cosmetic
retailers, but I was moved by the passion with which these women lauded their
brands. I could see the conviction in their decisions to grandstand every
brand, because it was worth the celebration.
Green for Chic
is a store which for me stood out firstly for the type of product they had
chosen to share with the consumer and bring under one roof a wonderful
selection of brands that all believed in the longevity of nature, and this
includes you and me. They also stood out for the approach they gave to retailing;
a tailor made package to pamper your every need. Lastly I want to thank them
for the opportunity I was given to blog about them and share my experience with
my readers. For those who don’t live in Madrid, Green for Chic has a website www.greenforchic.com
and here you can read and buy their carefully selected products.
A weekend that exemplified my belief
that I must take care of myself. I took away a beautiful message with me that
nature is luxury and our resources are finite. We are part of this nature,
therefore must treat ourselves luxuriously and feed the body happiness and plenitude
to remain beautiful.